IAB Standard Ad Units – Visually

In my daily work I have to  deal with the delivery of  ads, lots of  ’em.  When designing a site we must always make sure the ad spots are at the right place so they will get the attention they deserve.

Sometimes its hard to visualize the less used, but still standard, IAB ad formats.  So I’ve decided to create a simple page which clearly represent visually each format with their respective name and size.  You can take a look now or wait until the end.

Here is a summary of the standard ad units^[1]:

1. Medium Rectangle – 300×250;
2. Rectangle – 180×150;
3. Leaderboard – 728×90;
4. Wide Skyscraper – 160×600;
5. Half Page Ad – 300×600;
6. Button #2 – 120×60;
7. Micro Bar – 88×31;
8. 3:1 Rectangle *new – 300×100;
9. Pop-Under *new – 720×300.

Here are ad units that are most likely to be classified as non standard by the end of 2010^[1]:

1. Square Pop Up – 250×250
2. Vertical Rectangle – 240×400
3. Large Rectangle – 336×280
4. 3:1 Rectangle – 300×100
5. Pop Under – 720×300
6. Full Banner – 468×60
7. Half Banner – 234×60
8. Button #1 – 120×90
9. Vertical Banner – 120×240
10. Square Button – 125×125
11. Skyscraper – 120×600

Now to view what they look like please see the demo page.

References:

1. IAB – Ad Unit Guidelines
   [http://www.iab.net/iab_products_and_industry_services/1421/1443/1452]